Do you have emotional baggage?

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The kind you do not check in, but still carry with you.

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For Air Transat, we imagined a public activation that gives people a place to leave something behind. A regret. A fear. A feeling. A dream they have been holding for too long.

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Visitors write it down, drop it into a transparent suitcase, and receive a luggage tag in return. As the suitcases fill, they become glowing archives of everything people are ready to release.

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Air Transat becomes more than the airline that carries you somewhere new. It becomes the brand that reminds you to travel lighter.